Chapter Awards Program

    2018 Pinnacle Awards Call for Entries
    Entry Submission July 1 - September 21, 2018

    Each year, the Pinnacle Awards recognize the best public relations programs and tactics in the Hampton Roads region. There are two main categories in the Pinnacle competition: Public Relations Programs and Public Relations Tactics.

    In addition to Programs and Tactics, there are three individual awards to honor members of PRSA Hampton Roads for their professional achievements in public relations – Rising Star, Member of the Year and the P. Lee Starkey Pinnacle in Public Relations.

    Submissions & Fees

    All entries must be submitted online and received by 11:59 p.m. on Friday, September 21, 2018. Tactics and Program entries must have been produced or conducted primarily between January 2017 - June 2018. Entries may be submitted for more than one category; however, there is an entry fee for each submission. 

    •            $50 for members
    •            $80 for non-members
    •            $25 late fee after Friday, September 7, 2018
    •            No fee for individual award nominations
    •            No fees for student submissions


    The 2018 PRSA Hampton Roads Pinnacle Tactics and Programs will be judged by the New York Capital Region chapter. The PRSA Hampton Roads Individual Pinnacle Awards will be judged by a panel of past P. Lee Starkey Pinnacle in Public Relations winners.

    There is NEW judging criteria for 2018. Substantial changes have been made, so please review as it will help you develop your entry.

    Check out this helpful guide about developing an awards entry, presented by Vincent Rhodes, APR, from Eastern Virginia Medical School.


    Winners will be announced at the Pinnacles Award Luncheon on Wednesday, November 14 at the Norfolk Botanical Gardens. Click here for details. 

    If you have any questions, please contact Lori Sharp, Pinnacle Awards Chair, at lori_sharp@bshsi.org.