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Pinnacle Awards 


The Pinnacle Awards recognize the best public relations programs and tactics in the Hampton Roads region and recognizes individuals for professional achievements in public relations.


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Creative Minds Behind Many Recognizable Campaigns Honored

Public Relations Society of America (PRSA) Hampton Roads Chapter recognizes public relations professionals best work with Pinnacle Award.

Hampton Roads, VA – It’s all about the plants! Norfolk Botanical Garden’s book, Saving the Most Threatened Plants in the World was honored as the Best in Show during the PRSA Hampton Roads annual Pinnacle Awards ceremony held in Norfolk on Thursday, November 9.

The book was one of several entries in categories such as digital platforms, creative writing, community relations programs and more. 

Leslie Baker, City of Newport News Marketing and Community Relations Manager, was honored as Diversity Champion. Baker was recognized for serving as a role model in championing multicultural awareness in the Hampton Roads region. 

Other Pinnacle award winners include:

Aspiring Principals Feature

Sunflower Communications 

STIHL Tips for Creating an Eco-friendly Lawn & Garden

The Meridian Group

HRBT Interactive Tool

On Point Communications

Black History Site Passes

Hampton Convention & Visitor Bureau

Hampton Virginia Aquaplex – Grand Opening

Hampton Convention and Visitor Bureau

Global Inclusion Week

PRA Group

Recruitment Campaign

Hampton Roads Transit

Toll Relief Campaign

On Point Communications 

Resilient Norfolk

On Point Communications

Earth Day Campaign

Hampton Roads Transit/TRAFFIX

Monarch Magazine Feature on Darlene Taylor 

Old Dominion University

ACCESS College Foundation 2022 Annual Report

The Meridian Group

Miracle on Waterside Drive

The Meridian Group

PRSA Hampton Roads serves public relations professionals in the greater Hampton Roads region with professional development programs, resources, and services. It is the sponsoring chapter for the Public Relations Student Society of America (PRSSA) chapters at Old Dominion University and Hampton University.

The Society's mission is to advance the practice of public relations by:

• Uniting those engaged in the profession.
• Encouraging continuing education of practitioners.
• Playing an active role in all matters affecting the practice of public relations.
• Formulating the objectives and interpreting the functions of public relations, and those who practice it, to the public.
• Strengthening the relationships of public relations professionals with employers and clients, with government at all levels, with educators, with media, and with the public.
• Encouraging high standards of conduct and public service.