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PRSA Webinar: How To Write an Op-Ed
Op-eds require a significant investment of time, and opinion page editors are exceptionally hard to impress. You might wonder: Is writing them worth the effort?
Absolutely! Since op-eds are purely editorial content, they convey your brand’s message with an authority most other communications tools can’t match. Getting op-eds right isn’t easy. It requires knowing how to find a genuinely interesting topic, writing in a way that catches the editor’s attention, targeting the right publication and nailing your pitch.
Join this PRSA Learning Webinar and Jake Meth, former opinion editor at Fortune magazine and founder of op-ed writing firm Opinioned, and learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.