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Join PRSA Hampton Roads on Wednesday, June 25, at 8 a.m. at Bloom Coworking in Portsmouth for "Reaching Niche Media," a conversation about working more effectively with outlets that speak directly to specific communities and interests across our region.

What do niche media outlets such as those focused on business, the environment and culturally specific communities have in common? They serve highly engaged audiences. But sometimes, these outlets can be difficult for PR professionals to break into. Whether it’s due to limited newsroom capacity, different editorial rhythms, or the need to understand unique audience expectations, collaborating with these outlets requires a more tailored approach.

This session will feature voices from media that serve specialized audiences in Hampton Roads. You'll walk away with insights on how to approach these outlets more thoughtfully, pitch with purpose and build stronger, more collaborative relationships.

Ticket prices: $15 members, $20 nonmembers