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Can You Hear Me Now? Reaching Five Generations with Your Message

These days, our audiences contain FIVE different generations. Reaching all five almost requires that you learn to speak four different foreign languages! Each generation, from Silents and Boomers to Gen X, Millennials and IGens, looks for a particular tone in your message; and they tune out communication that isn’t sent on their generational frequency. 

At the 2014 PRSA-HR Professional Development Conference you’ll learn to recognize your own generational communication biases — and you’ll take away techniques for tailoring your messages so that all thegens can hear you. As we uncover the large-scale generational patterns in play, you’ll put those patterns to use, crafting on-point messages for each generation. Whether your goal is to advertise, fundraise or persuade, you’ll be armed with powerful tools for reaching your target audiences.

A dynamic and entertaining presenter, Amy will make you laugh and help you learn about better ways to communicate your key messages with each generation. This day-long professional development conference will include hands-on activities and lively discussion. It’s a perfect opportunity for public-relations, marketing or fundraising professionals.

Check out the event details and register today.




2014 Pinnacle Awards

On June 18, PRSA Hampton Roads celebrated the winners of our 2014 Pinnacle Awards and the P. Lee Starkey Public Relations Practitioner of the Year Award.

06/27/2014 | admin | 0


Upcoming Events

Your PR Toolkit: Don't be afraid of the data

September 10, 2014
11:30 AM to 1:00 PM

Holiday Inn Va. Beach-Norfolk Hotel & Conference Center
5655 Greenwich Road
Virginia Beach, VA 23462

Jim Harenchar, Chief Growth Officer for Free Agents Marketing, will show you why research and data are essential "power tools" to have in your PR toolkit.

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