What Hat Are You Wearing Today? How to Work Smarter, Not Harder

    October 18, 2017
    8:30 AM - 1:30 PM
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    Slover Library
    235 E Plume St
    Norfolk, VA 23510

    Event Schedule

    8:30 a.m. l Registration, Coffee Networking

    9:00 a.m. l Welcome

    9:15 a.m. l Breakout Sessions

    Yes, and... (hour one of two) l Maximizing Media

    10:15 a.m. l Breakout Sessions

    Yes, and... (hour two of two)  l  Successful Community Partnerships  

    11:15 a.m. l Breakout Sessions

    Smaller Budgets + Bigger Tasks = Success (Campaigns/Events on a Budget) l Strengthen Your Personal Brand Recognition l Level Up! Alternative Social Media

    12:00 p.m. l Keynote Speaker & Lunch

    Sessions & Speakers


    Zach Rinkins
    Maximizing Media

    Maximizing Media is a workshop, not a “talk shop.” Come prepared to create the nucleus for a results-oriented editorial and outreach calendar. This breakout session will highlight useful tools to prompt target market evangelism, gain media allies, cultivate community partnerships, and help attendees increase their overall media footprint.

    Keynote Address

    Our media landscape is evolving at a rapid pace. This evolution has created both challenges and opportunities. If we are honest with ourselves, keeping up with the new trends, technology, and expectations can at times be overwhelming. Yet, we still have to get our message out there and generate ROI! Zach Rinkins' keynote presentation will help you take your message to the masses by F.O.R.C.E.! (Faith, Order, Responsibility, Community, and Expectations). Attendees will leave with the following take-a-ways:

    1. Practical ways to market organization personnel as community resources;
    2. Effective tools to use social media to inform your audience about your products and services;
    3. Methods to project your organization’s mission so that it resonates with your target audience;
    4. and so much more. 

    Zach Rinkins, is an award-winning author, speaker and journalist. Zach connects a national audience to thought leaders, trendsetters and decision-makers through his nationally syndicated Rinkins Report. He has interviewed many accomplished personalities, including Zig Ziglar, Les Brown, Tavis Smiley and North America’s first black billionaires. His work has appeared in publications including the Huffington Post, Ebony Magazine and Black Enterprise.

    Rinkins has nearly 20 years of professional multimedia experience and is a graduate of Florida A&M University’s School of Journalism and Graphic Communication. Zach earned an Associated Press award, Knight-Ridder’s Silver Knight Award in Speech and recognition as one of Legacy Magazine’s 40 Under 40 Leaders of Today and Tomorrow. He enjoys reading, swimming and a good game of spades. He is a member of the Professional Speakers Network's Speaker Hall of Fame. He is the author of I Am College Material! Your Guide to Unlimited College, Career and Life Success. Find out more at www.ZachRinkins.com




    Brad McMurran & Alba Wollard, Push Comedy Theatre
    “Yes, and…” (2-hour workshop)

    Discover how comedy can be used to enhance internal communications and collaboration. By saying Yes you accept the contributions of others.  With And, you add your own ideas. More than just jokes, these veterans of improv will teach you how to strengthen your team and focus on building a positive, supportive, and creative working environment. 




    Maurice Hawkins, Redskins Tweet Team
    Level Up!

    Take your social media campaigns to the next level! This is not an intro to social media – during this session, Maurice will bring his experience as a social media organizer for 2012 Barack Obama, the Mid-Eastern Athletic Conference (MEAC), and #RedskinsTweetTeam to show you how to amp up your social media campaigns!





    Jess Horton, The Fit Petite
    Strengthen Your Personal Brand Recognition

    Jess Horton is a self-proclaimed social media slayer, brand builder, fitness enthusiast, marketer and influencer with over a decade of experience. She has taken her passion for fitness and her expertise for marketing to build a successful blog, TheFitPetite.com. Through her social media efforts Jess has built a trusted brand in both the fitness and marketing industries. She has been recognized as a top social media personality by CoVa Biz Magazine. During this session, Jess will share her knowledge and best practices for leveraging social media when it comes to strengthening your own personal brand recognition. 




    Drewry Tatterson, The Virginian Pilot
    Smaller Budgets + Bigger Tasks = Success

    Is this even possible in a fragmented marketplace? I believe so and this is how I KNOW!

    Discover the keys from this passionate Norfolk native with almost 20 years of successful advertising sales and marketing experience. Drewry has been fortunate to be part of the transforming landscape from a single advertising solution to multi-channel solutions to meet the consumers on their terms and their timeline. 





    Ellen Carver & Meg Forsberg, Girls on the Run

    What a Strong Nonprofit & Community Partnership Means for Hampton Roads Girls  

    Join Girls on the Run Hampton Roads (GOTR) to learn how a non-profit develops and maintains successful engagement with mission-aligned community and corporate partners. GOTR is a non-profit serving the nearly 2000 girls annually throughout the region. Many of the girls participating in this life-changing opportunity are scholarship recipients and rely on strong community and corporate partner support. Learn how these relationships were initially developed and maintained for mutual benefit over a long period of time.



    $60.00 PRSA Member
    $50.00 Earlybird rate before September 29

    $75.00 Guest
    $65.00 Earlybird rate before September 29

    $45.00 Student