Media Measurement in the Digital Age (Since clippings won’t cut it anymore.)

    May 17, 2017
    11:30 AM - 1:00 PM
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    The Salvation Army Ray and Joan Kroc Corps Community Center
    1401 Ballentine Blvd
    Norfolk, VA 23504

    This meeting is proudly sponsored by leading PR agencies of Hampton Roads.

    Learn what you need to know about modern tools for media measurement from someone on the front lines of the latest technologies.

    Bill Comcowich is founder of CyberAlert LLC of Stratford, CT, a worldwide media monitoring, measurement and analytics service used by more than 2,000 corporations and not-for-profit organizations for news tracking, reputation manage­ment, market intelligence, competitive intelligence, infringement monitoring and sales lead generation.

    He’ll talk about the latest technologies affecting our profession, including analysis of various platforms available for media monitoring and mea­surement, including:

    • What features are most important?
    • How to develop really good keyword queries
    • What metrics are best to measure news?
    • What analytics provide the best insights for social media?
    • How to evaluate different analytics platform (Small businesses vs. large corporations)
    • Budgeting for media monitoring / measurement.
    • Media monitoring/measurement across corporate silos
    • How PR measurement helps other departments
    • How to assemble insights into executive reports.
    • How to act on monitoring/measurement insights


    PLUS! All attendees will also be eligible to win a FREE one-year media monitoring and measurement trial. 

    Registration ends Friday, May 12 at 3:30 p.m. 

    About Our Speaker:

    William J. Comcowich is acting CEO of CyberAlert LLC of Stratford, CT.  The Company is a
    worldwide media monitoring, measurement and analytics service. He founded the Company and served as CEO until 2015 when he gave up the position but remained on the Board. He resumed as CEO earlier this year, as the Board searches for a successor.

    Since its founding in 1999, the Company has provided media monitoring and PR measurement services to more than 2,000 corporations and not-for-profit organizations for news tracking, reputation management, market intelligence, competitive intelligence, infringement monitoring and sales lead generation. The company offers a fully-integrated service that monitors and measures online news, print, broadcast news, social media and owned media. The company recently rebranded the service as Glean.info.

    Mr. Comcowich is also editor of “Media Monitoring & Measurement News,” a weekly email newsletter distributed to PR and marketing professionals.

    Earlier in his career, Mr. Comcowich served as public relations director of Bridgeport (CT.) Hospital and head of public affairs for The Rockerfeller University in New York, where he managed the Rockefeller University Council and served as staff liaison to the office of David Rockefeller. He started his public relations career directly out of college in the public relations department of State Mutual Life Assurance Co., in Worcester, MA.

    From 1976 to 1993, Mr. Comcowich was vice president and creative director of Effective Communication Arts, Inc. of New York City, a leading developer of educational films and videos for the medical industry.  In these positions, Mr. Comcowich developed and produced over 125 video, interactive multimedia and Internet-based programs on science and medicine.

    From 1993 to 1999, he served as president of UltiTech, Inc. in Stratford, CT.  The company produced interactive multimedia and online interactive programs for medical education for pharmaceutical and medical device companies. Among his many projects, he developed DoseCalc, the first handheld oncology dosage calculator, for Burroughs Wellcome, Co.

    Mr. Comcowich is former chairman of the Interactive Multimedia Association (IMA), the international trade association of the multimedia industry, now part of the Software Publishers Association. In December 1997, he was selected by AV Video/Multimedia Producer magazine as one of the Top 100 interactive multimedia producers in the country. His productions of custom training and marketing programs have won numerous national awards including three successive Cine Golden Eagle awards in science or medicine. 

    He has published many articles in national journals for marketing, training and technology and has been a featured speaker at major international conferences such as National Association of Broadcasters (NAB) Multimedia World, Comdex, InfoToday, Society for Applied Learning Technologies, ImageWorld, Medical Marketing Association, Public Relations Society of America, Media Relations Summit and others.  He has been listed in Who’s Who in America.

    He is a graduate of the College of the Holy Cross in Worcester, MA with a major in English and a minor in philosophy. He resides with his wife of over 50 years in Milford, CT.  They have three grown daughters and seven grandchildren. He is a retired basketball referee and heart-attack survivor. For recreation, Bill works, walks and avoids worry. His business motto is: Always do what’s best for the client.


    $35.00 Member
    $30.00 Earlybird rate before April 28

    $40.00 Guest
    $35.00 Earlybird rate before April 28

    $25.00 Student

    $35.00 Military
    $30.00 Earlybird rate before April 28