Influencer Marketing

    April 21, 2021
    12:00 PM - 1:00 PM
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    Zoom Meeting


    Amber Kennedy Presents, "Influencer Marketing" 

    Join us on April 21st at noon as Senior Public Relations Counselor at The Meridian Group, Amber Kennedy, explains the importance of getting the right influencer to market your brand! 

    Attendees will learn:
    • Who is an "influencer"
    • Why work with influencers?
    • Levels of influence
    • Challenges
    • Ways to work with influencers without a budget to pay fees


    Amber Kennedy is a Senior Public Relations Counselor at The Meridian Group, where she works with a diverse range of clients including The Chrysler Museum of Art and STIHL. The STIHL influencer marketing program, which she helped build and grow, has won multiple HR PRSA Pinnacle Awards. Prior to joining The Meridian Group, Amber navigated marketing on a shoestring budget as Director of Marketing and Community Engagement at the Peninsula Fine Arts Center. She started her career as a journalist, working as a reporter and copy editor in Harrisonburg, Staunton and Williamsburg.


    $0.00 PRSA HR Member Ticket

    $0.00 Guest Ticket

    $0.00 PRSSA Member Ticket