Navigating Media in 2021 and Beyond

    February 17, 2021
    12:00 PM - 1:00 PM
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    Zoom Meeting


    Navigating Media in 2021 and Beyond

    In our upcoming event, "Navigating Media in 2021 and Beyond," strategic communications executive LaToya Evans will explain how to strike the right balance in public relations post-2020.

    Join us for this informative, virtual workshop!

    Wednesday, February 17, 2021
    Noon - 1 p.m.

    Zoom meeting credentials will be sent with your registration confirmation.

    About the Speaker

    LaToya Evans is a strategic communications executive who has served as a senior crisis communications strategist and spokesperson for some of the world’s most notable brands including Walmart, Bank of America, IBM, Philips, and Compass Group. Evans owns a national public relations firm where she leads media and marketing initiatives for high-profile businesses, politicians and professional athletes.
    Notably, in 2017, LaToya also served as chief communications officer to former Charlotte, NC Mayor Pro Tem Vi Lyles, serving as a spokesperson and chief writer for her mayoral campaign which resulted in Lyles being elected the city’s first African American woman mayor. She’s since maintained her role as an advisor to the mayor, leading Lyles’ re-election efforts in 2019 and consulting on numerous issues facing the state of North Carolina.
    Covering a broad spectrum of industries, LaToya has also worked with greats ranging from Detroit rapper Big Sean to the inventor of the IBM personal computer and currently serves as the public relations leader for the family of George Floyd and the respective George Floyd Memorial Foundation. She has been a communications leader on U.S. presidential campaigns for both Andrew Yang and Mike Bloomberg and consulted on the Biden-Harris 2020 presidential campaign for national African American media.
    She’s also worked with a host of notable celebrities, professional athletes and national and international corporations. In 2021, the LEPR Agency became an affiliate to Edelman, the world’s largest public relations and global communications firm.




    $0.00 PRSA HR Member Ticket

    $0.00 PRSSA Member Ticket

    $0.00 Guest Ticket