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    How to Use Data and Hashtags to Compete and Win

    January 29, 2021
    12:00 PM - 1:00 PM
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    How to Use Data and Hashtags to Compete and Win

    We're starting the new year off with a little more Mix + Shine Marketing! The team is back to share its last free marketing session for our PRSA Hampton Roads members. It's going to be another workshop you don't want to miss!

    If hashtags aren't consistently putting you at the top of search lists for your target market and generating sales, they're not working.

    You want more discovery, higher engagement and increased followers to build and grow your account. To do this, you need to know and understand the hashtag algorithm. Yes, hashtags have their own algorithm! There's serious opportunity for your business if you use them correctly, and you don't want to miss out.

    Join us for this informative, virtual workshop!

    Friday, Jan. 29, 2021
    Noon - 1 p.m.

    Zoom meeting credentials will be sent with your registration confirmation.

    About Mix + Shine

    Mix+Shine is a boutique integrated marketing and communications shop deploying top firm talent, at small firm accessibility. We find the right marketing mix to help you elevate your business and out shine your competition by generating more leads.

    About the Speaker

    Kristina Knapp is a Mix+Shine Strategic Partner, Owner of Elixir Media Co., and Co-Founder of Become a Marketing Pro. She helps frustrated business owners and marketers manage an Instagram that converts new customers.

    She's traveled the country as a “fixer” for underperforming retail stores. And, was an economics major. No surprise, she LIVES for a turnaround story that puts the numbers front and center. She even created a proprietary formula for measuring Instagram hashtag effectiveness.

    Here’s what Kristina knows for sure: Random posts get random results. Yes, you have to flex creative and eye-catching images … but if you don’t systemize, organize and watch your metrics like an Instagram boss, you’re going to get the same old womp-womp results.

    Get her weekly Instagram tips in your inbox and grow your following!