3 Steps to Creating a Winning Social Strategy for Your Business

Mix+Shine is a boutique integrated marketing and communications shop deploying top firm talent, at small firm accessibility. We find the right marketing mix to help you elevate your business and out shine your competition by generating more leads.

Rachael Seda is co-founder of Mix+Shine Marketing, the Become a Marketing Pro Online Program, and the Co-Host of The Corporate Dropout podcast. She has created award-winning marketing and social media strategies for her clients, including creating virtual races for national women's running groups and establishing The Unbreakable Awards to celebrate women in health and fitness. Rachael has managed influencers and spokespeople for national campaigns, including Partnership for DrugFree.org, the UN Refugee Agency’s Blue Key Campaign, and more.

Rachael is a trained Google Design Sprint facilitator, and leverages this signature process to help consumer packaged goods clients take their branding and strategy from zero to done in just 5 days. She has a passion for digital strategy, and was named to Top Rank’s 25 Women Who Rock Social Media in 2013. She was also a featured guest on PR Newswire’s #ConnectChat on Twitter, which featured her social advice on a billboard in Times Square.

In her spare time, Rachael enjoys running, chasing her two little ones, planning parties and traveling with her husband (if she’s being honest, preferably without the kids). You will find Rachael on @mixandshinepr on Instagram. 

Join her FREE 5 day challenge to identify and attract your ideal client.

Kristina Knapp is a Mix+Shine Strategic Partner,  Owner of Elixir Media Co., and Co-Founder of Become a Marketing Pro. She helps frustrated business owners and marketers manage an Instagram that converts new customers.

She's traveled the country as a “fixer” for underperforming retail stores. And, was an economics major. No surprise, she LIVES for a turnaround story that puts the numbers front and center. She even created a proprietary formula for measuring Instagram hashtag effectiveness.

Here’s what Kristina knows for sure: Random posts get random results. Yes, you have to flex creative and eye-catching images… but if you don’t systemize, organize and watch your metrics like an Instagram boss, you’re going to get the same old womp-womp results.

Get her weekly Instagram tips in your inbox and grow your following!