Winning at Influencer Marketing: Expert Panel

    April 09, 2020
    11:30 AM - 1:00 PM
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    Norfolk Yacht & Country Club
    7001 Hampton Boulevard
    Norfolk, VA 23505

    Hear from an expert panel of influencers best practices for implementing an influencer marketing strategy and tips.

    Social media influencers and micro influencers have changed the way brands can engage with consumers. Influencers can help brands extend audience reach and create authentic engagement through online and social media posts. Hear from an expert panel of social media influencers best practices for implementing an influencer marketing strategy and tips for working with influencers.


    Katy Blevins Calabrese, Sqwire LLC

    After a lifetime of faking perfection and clawing her way up the corporate ladder, Katy decided to drop the curtain and get real with her friends, her family, and most importantly, herself. A self-professed, raging workaholic and obsessive perfectionist, she is intimately familiar with failure and maybe not so familiar with herself. As she fully embraces entering this #seasonofkaty, she is learning that the laundry is better off almost always, almost done and life is more and more about purpose and family, and less and less about success and public opinion. An expert in all things Super Mario Bros. and old school Nintendo, she loves hanging at home with her newlywed husband, twin sons and teenage daughter, giant wannabe-chihuahua 150lb. dog/chicken Gambit, one very large bearded dragon, Cricket, a handful of mostly alive fish and one barely deserves to be mentioned, annoyingly lacking in personal space, black cat, Leo.

    With over a decade of experience in sales and marketing, Katy was recently recognized as a 2016 Inside Business Women in Business honoree. An avid writer, Katy was the original writer behind the mommy blog, Chaos & Kiddos, and has contributed to a variety of respected media outlets, including Scott’s Local Business Corner: The Drive, The Huffington Post, The International Bloggers Association, She Knows: Experts Among Us, FamilyShare.com, The Female Entrepreneur Association, Inside Business, Curatti, UK Linkology, This Woman Can and more. She speaks regularly to small business groups, entrepreneurial circles, workshops for professional women and working moms, high school classes, virtual seminars and public events.As the COO for Sqwire, LLC, Katy helps deploy online financial education to military servicemen and women, soon-to-be college grads and the employees and clients of socially-minded companies. Using her "super powers" for good, Katy is passionately committed to equipping and empowering a generation of financially confident young adults who have access to the information and support they deserve as they chart their life course to success.


    Kristen Crowley, WellFit Social

    With a diverse background and an insane work ethic, I play hard, work hard and love to learn. I am a busy working mom who still finds time to pursue her passions… Fitness, Nutrition and Connecting our Community (including various charity work)With over 15 years of experience as a media professional, I combine my unqiue background of talents, making me a go-to spokesperson, brand ambassador and influencer in topics such as family, fitness, food and media! As a mom who battled through two high risk pregnancies I used fitness and nutrition to battle postpartum depression, digestive issues, injuries and more. Fitness saved me. Now it’s my turn to help others.

    I love hosting events, being infront of the camera and modeling. I recently created the first wellness networking event in Virginia called WELLFITsocial and launched my brand full time. I spend my days learning, testing and finding what really works for moms on-the-go, a simple healthy lifestyle, the great balancing act between family + career + health and so much more!


    George Culver, I Heart Food

    My name is George, the Eater-in-Chief at i-heart-food. My wife and I love to eat and drink, or preferably, doing both of these things together. When we're home we cook if we're not feeling lazy or try to figure out how to brew our own beer or cider. We have two children and a Yorkie who think he's a person too. We live in Virginia Beach.I'll share what we eat, drink, and cook on a regular basis - mainly in the Hampton Roads area, but wherever we go, I'll probably write about it.

    In addition to managing I Heart Food I have a day job. I'm one of the regular writers and photographers for VA Growler, Hampton Roads' first craft beer publication and a regular on several publications throughout the years. WHRO's food blog Let's Eat! I've also contributed to several other local zines and blogs including Distinction Magazine, hrScene, AltDaily, and Veer. I did a couple years stint on the board of directors for the local chapter of Buy Fresh Buy Local.


    Laura Oliver, A Frugal Chick

    Laura M. Oliver is a deal seeking expert, writer, blogger and public speaker. She founded afrugalchick.com as a way to help people find deals on their everyday expenses during the recession. She has appeared on fox News, MainStreet.com, WSJ.com and in The Virginian Pilot and The Daily Press. She lives in Chesapeake with her super loving (and annoying cat), Bella.


    Cheryl Tan - Event Moderator

    Stories bring people together, and over a 20-year career in TV news, Cheryl Tan told thousands of stories while working as a broadcast journalist in Georgia and Virginia. Now, Cheryl shares those interviewing and storytelling skills with business owners who want to tell the stories of their companies through video or through the media. Through consulting and done-for-you video services, she helps entrepreneurs be seen as experts in their field.

    In 2018, Cheryl is on a mission to help people find their voice and bring their stories to life on video. Cheryl is the host of the "STANDOUT with Cheryl Tan" podcast, where she shares strategies you can use right now to get noticed and be seen as a thought leader in your industry. You can catch up on past shows at CherylTanMedia.com.

    Cheryl is a mom of three boys. She, her husband and the kids live in Virginia Beach.

    Register for this event today!