The 757 Pride Building Campaign: The Region Has a Marketing Issue, Not a Naming Issue

    February 19, 2020
    8:45 AM - 10:30 AM
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    Virginia Department of Transportation Hampton Roads District Office
    7511 Burbage Dr.
    Suffolk, VA 23435

    We live in a vibrant, diverse, and beautiful region with 17 local governments and 1.7 million people.

    Recently, a group of the region’s leading organizations, governments, businesses, nonprofits, educational institutions, and other community stakeholders came together for 10+ months of research to determine what it means to be part of Hampton Roads region and how we can tell our story better.

    The Envision 2020 research confirmed that people use “the 757” when they are saying positive things about what it’s like to live, play, and visit this area. Moreover, it’s especially appealing to younger age cohorts, the very people the region needs to attract and retain in our region. 

    Learn more about the Task Force’s recommendation for a regional pride building campaign and why they didn’t recommend a regional name change after all. 

    Join the PRSA Hampton Roads chapter for breakfast and an engaging discussion with the following panel speakers:

    Aaron Rouse,
    Virginia Beach councilman, NFL veteran

    Jeremy Taylor,
    Hampton High School student and former member of the Hampton Youth Commission

    Joash Schulman,
    Attorney/Co-Founder of Town Center Office Suites

    Latiesha Handie,
    Executive Director of Citizens' Unity Commission


    About Our Speakers

    Aaron Rouse was born in Norfolk, Virginia, and raised in Virginia Beach. He attended First Colonial High School and graduated with a bachelor's degree in Sociology from Virginia Polytechnic Institute and State University, also referred to as Virginia Tech. Rouse was drafted by the Green Bay Packers in the 2007 NFL Draft and also played for the New York Giants and Arizona Cardinals. After retiring from the National Football League, Rouse returned home to Virginia Beach to begin his career in public service. He served as a coach and a mentor before founding Rouse’s House. Rouse’s House, is a non-profit organization that serves to establish education as the foundation for today’s youth with a primary goal of exposing youth and families in the community to a broader world of learning. On Nov. 6, 2018 Rouse made history as he was elected to City Council. Not only did Rouse generate a record-breaking number of votes, but he is also the youngest African American to be elected to city council representing the largest populated city in Virginia; Virginia Beach. In 2019, Rouse was named the only city liaison for the first ever Something In The Water Music Festival created by Pharrell Williams. Rouse is a strong advocate for the support of first responders and the military along with their families. He is passionate about the potential growth of Virginia Beach into a strong economic, travel and entertainment location with support to the residents and tourists. His mission is to provide, protect and produce greatness for the great city of Virginia Beach.

    Jeremy Taylor, age 17, is a senior in the International Baccalaureate program at Hampton High School. In addition to serving in various different honor societies at his school and being an active member of his church, he also serves as the vice chair of the Hampton Youth Commission. He currently holds a 4.4 GPA. Jeremy, who was born and raised in Hampton, has always loved the 757 community and has thoroughly enjoyed participating in the regional branding initiative as well as being a primary advocate of the effort in the City of Hampton.

    Joash Schulman is a real estate and business lawyer and serves as the managing partner of Town Center Office Suites. He and his wife have been residents of Virginia Beach since 2007, and they reside with their three young daughters in the city’s Newcastle area. He serves on the executive committees of both the Central Business District Association of Virginia Beach (CBDA) and Virginia Beach Vision and as a board member of Future of Hampton Roads. Mr. Schulman also serves in two city-appointed roles as vice-chair of the Virginia Beach Wetlands Board and as a member of the VB2040 Vision to Action Community Coalition (VB2040). He is a past-president of the CBDX, the 40-and-under young professionals’ division of the CBDA, and was among the recipients of the Inside Business Top 40 Under 40 award in 2015. Mr. Schulman is passionate about economic development and strategic growth initiatives as well as coastal resiliency, flooding, and environmental issues.

    Latiesha Handie is the executive director for the Citizens' Unity Commission, which works to ensure that the City of Hampton is welcoming, supportive, and inclusive of all diverse residents. She provides guidance and assistance in planning and implementing broad-based community-wide programs that address racial and cultural issues, community appreciation, public awareness, and civic engagement where residents can learn and grow together. As an administrator, Latiesha carries out her responsibilities in partnership with two citizen-based commissions, a youth advisory group, and several community partners. She bilaterally acts as the organizer for the city's Diversity College, an award-winning program, where citizens and employees participate in interactive lessons to increase knowledge about the value of diversity, unity, and inclusion in contemporary workplaces and our community. Some of her direct efforts are to increase LGBTQ Awareness and inclusivity of services and resources as a municipality and to create opportunities for civil dialogue based on hot button topics. In addition to her professional experience, she serves as a task force member of the SIR Institute for Tomorrow, Envision 2020 Regional Branding Initiative, Vice President of a local nonprofit women's empowerment organization and as a Civic Advisor for a residential neighborhood community center. Latiesha is a graduate of Saint Leo University, holding an Associate's Degree in Liberal Arts and a Bachelors in Human Services. As an Alumnus, she coins her university as the starting point of her community engagement, where she learned to educate and engage citizenry as the Human Services Club President.

    Plus, this engaging panel will be moderated by Cathy Lewis!

    Cathy Lewis is one of Virginia’s most respected media professionals, having worked in commercial and public broadcasting for more than 30 years. Cathy has also served as President and CEO of the CIVIC Leadership Institute, a robust engine for leveraging the leadership of more than 600 executives in service to southeastern Virginia and northeastern North Carolina. Cathy is committed to creating a more civil culture on the air, at work, and at home. She is a popular speaker, trainer, and facilitator of corporate and community conversations. Her public radio talk show HearSay with Cathy Lewis is a fan favorite in readers’ polls and she has been named consistently to the Inside Business Power List, an annual roll call of the 75 most powerful people in the Hampton Roads region. She has also served as President of the Virginia chapter of the National Speakers Association and has earned NSA’s Certified Speaking Professional® designation held by only 12 percent of the world’s professional speakers.


    $30.00 member
    $25.00 Earlybird rate before February 5

    $35.00 guest
    $30.00 Earlybird rate before February 5

    $20.00 student