Training Your Ethical Mind: A Practical Guide to PR Ethics Challenges of Today and Tomorrow

    September 19, 2019
    11:30 AM - 1:00 PM
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    Norfolk Yacht & Country Club
    7001 Hampton Boulevard
    Norfolk, VA 23505

    Society rewards companies that do good by doing well, yet with the rise of social media and the growing expectations for companies to speak out on issues, the chances for ethical missteps are greater than ever.

    Mark W. McClennan, APR, Fellow PRSA, Host of the EthicalVoices.com podcast and 2016 National Chair of PRSA will share practical guidance for you to better prepare for ethical challenges you may face in your career. He will address a number of issues including: ·

    • Best practices for dealing with common, but often overlooked, ethical challenges
    • What new ethical challenges are you likely to encounter in the next five years and how should you prepare for them
    • How to hire ethical employees and the ongoing training you should give them


    Mark W. McClennan, APR, Fellow PRSA (@mcclennan, www.ethicalvoices.com) has 20+ years of tech and fintech agency experience. Most recently he was a senior vice president and led the financial technology group for MSL Boston. He is now the principal of EV Strategic Communications and runs the industry's most popular weekly blog and podcast on communications ethics - EthicalVoices.com. McClennan served as the 2016 National Chair of PRSA and drove the creation of the PRSA ethics app. He is a frequent speaker on social media, ethics and the future of PR.

    Help PRSAHR Give Back

    As part of the PRSAHR public service program, we’ll be collecting items for the Senior Services of Southeastern Virginia. Senior craft programs in our region have no budgets fur supplies. Crafting sessions help older adults avoid isolation and be creative. We encourage each meeting attendees to bring one of the following items to the meeting.

    Needed supplies include:

    • Canvas boards
    • Christmas decoration kits
    • Construction paper
    • Cotton fiber (for stuffing pillows)
    • Crayons        
    • Crochet hook, large needles                                                                  
    • E6000 (craft glue)
    • Elastic bands (slim)
    • Felt quilt
    • Finger paints
    • Fleece fabric
    • Flower pots
    • Glue sticks
    • Hot glue guns
    • Insul bright/thermal batting
    • Items to make dream catchers (feathers, string, wire)
    • Items to make wreaths (burlap, wire, flowers)
    • Jewelry clasps
    • Jewelry string
    • Knitting needles
    • Flip chart paper for games
    • Liquid glue
    • Assorted water color markers
    • Modeiling clay
    • Multi-color yarn
    • Needles (large and medium)
    • Paint brushes
    • Paint by number kits
    • Paint for bird houses and flower pots
    • Picture frames
    • Pipe cleaners
    • Posterboard
    • Sharpies
    • Silk flowers
    • Spanish moss
    • Sun catcher craft kits
    • Thimbles
    • Tie dye kits
    • Tissue paper
    • Fabric
    • T-shirts
    • Vases
    • Zippers (short)


    $35.00 Member
    $30.00 Earlybird rate before August 30

    $40.00 Guest
    $35.00 Earlybird rate before August 30

    $25.00 Student