The Rise of Earned Media: Attributing Value to Comms and PR

    June 20, 2018
    11:30 AM - 1:00 PM
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    Norfolk Yacht & Country Club
    7001 Hampton Boulevard
    Norfolk, VA 23505


    We live in an advertising-centric world. Banner ads, pay-per-click ads, even native advertising all serve as means for brands to get in front of consumers. But advertising has become less effective and consumers are ad-weary. As PR practitioners know, the better alternative is generating earned media coverage - a channel that has more inherent trust than paid media channel. When a well-respected journalist or blogger writes about your brand, that single article has the potential to reach thousands of potential customers -- yet 70% of marketers say they don’t have enough data to determine how their earned media programs impact business results, making it difficult to build a case for an adequate budget. In this session, we will explore the rise of earned media and look at innovations finally making it possible to measure and attribute true Earned Media ROI.

    Meet Our Speaker

    Kaila Garrison is the vice president of marketing strategy and operation at Cision in Chicago. Garrison has a decade of marketing and business development expertise, with previous leadership roles at Oracle and Compendium Blogware. She holds a bachelor’s degree from Slippery Rock University in Pennsylvania.

    Help PRSAHR Give Back

    As part of the PRSAHR public service program, we’ll be collecting items for the Senior Services of Southeastern Virginia. Senior craft programs in our region have no budgets fur supplies. Crafting sessions help older adults avoid isolation and be creative. We encourage each meeting attendees to bring one of the following items to the meeting.

    Needed supplies include:

    Cardstock paper

    Decorative scrapbook paper


    Colored pencils

    Paint markers

    Sharpie markers (fine point; not ultra fine)                                                             

    Watercolor paints                                                          

    Google eyes


    Craft felt                                                                         


    Popsicle sticks                                           


    Wood shapes                                                                  


    Small plastic containers

    Wood beads

    Plastic beads

    Jewelry string/wire/stretchy bead cord



    Pom Poms

    Cottons balls


    White glue

    Glue sticks

    Glue guns & glue wands


    Construction paper

    9” thin white paper plates

    Artificial flowers

    Floral wire


    $35.00 Member
    $30.00 Earlybird rate before May 25

    $40.00 Guest
    $35.00 Earlybird rate before May 25

    $25.00 Student