Highlights from PRSAHR’s Day of Caring 2015

    For three years now, the Hampton Roads chapter of PRSA has been joining forces with the United Way of South Hampton Roads to participate in the annual Day of Caring. On Friday, September 11, six PRSA members donated their time and expertise to local nonprofits, assisting them with basic public relations planning, social media tactics, and more.

    Working alongside nonprofit staff members, these volunteers delivered actionable PR insights, and also got to learn a little bit more about the organizations they were donating their time to. Giving back to the community through volunteerism is incredibly important, and PRSA is proud to give back through this yearly day of service to others.

    - Julie Braley, PRSAHR Day of Caring Volunteer Coordinator

    Stories from this year’s Day of Caring:

    Sid Bridge, Harbor Group International, LLC
    Working with Eggleston

    Timing was perfect for my visit to Eggleston as they were gearing up for a 60th Anniversary event that night and a deadline was quickly approaching for their annual report. I spent plenty of time brainstorming ideas with Thomas Redmond, Eggleston’s Vice President of Marketing and Development to improve upon the annual report in terms of both design and copy.

    Tom was kind of enough to give me a tour of a few of Eggleston’s vast array of facilities, including their automotive center and their laundry business. On the service, Eggleston appears to be an organization that provides jobs to people with disabilities – I saw firsthand that it’s a lot more than that. Eggleston gives people with disabilities a sense of belonging, accomplishment and pride. You can’t put a number on that. I look forward to continued involvement with this wonderful organization.
    Sally Hartman, Hampton Roads Community Foundation
    Working with VOLUNTEER Hampton Roads
    I enjoyed helping VOLUNTEER Hampton Roads improve its communications efforts and worked with staff member Susan Pleasants to do a mini communications audit and plan ways this organization can enhance its communications efforts online, in print and in person.

    We found lots of great stories and photos of volunteers and what they are accomplishing that can help put a face on this great organization.

    Courtney LaLonde, Atlantic Bay Mortgage
    Working with PARC

    Tami Kennedy Burke, Tami Kennedy & Associates
    Working with Union Mission
    Union Mission is looking for new and engaging ways to connect with people specifically on Facebook and tips and techniques for using this as a stronger tool to share their message. We talked about ways they can use their cover photo to tie into campaigns and goals throughout the year. We also talked about best practices for photographs and images. I worked with the director of public relations, Linda Jones, and their graphic designer Micki Bremus joined us as well.  

    Dan Cawley, Dave Iwans & Associates
    Working with Southside Boys and Girls Clubs

    A part of the organization for years, Gregg Shivers took over the top role at the Southside Boys and Girls Clubs just eight months ago. His biggest challenges are finding ways to tell the local organization's story and attract corporate support. It's easy to get lost and overlooked when you are just a small part of a big brand. 

    The club has great stories to tell about the way it is impact you lives every day and for years to come. And a new research-based financial literacy program just entering year two should give them even more to talk about. Now they will work to revamp their online presence and get their folks collecting and sharing good stories more systematically.

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