Roger Phelps Talks to PRSAHR about Corporate Social Responsibility Strategies at Stihl

    What does it take to get an organization like to say nice things about a brand known primarily for chainsaws? Relationships and a good plan.

    Thank you to Roger Phelps for sharing the story of STIHL and how the company has made the connection between its strategic communications goals and cause marketing opportunities


    Best advice from his talk: “Don’t try to fake it.”

    Learn more about the STIHL Tour des TREES at .

    Also recommend watching Simon Sinek’s TED Talk on “Why”.

    Return to list