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    Roger Phelps Talks to PRSAHR about Corporate Social Responsibility Strategies at Stihl

    What does it take to get an organization like treehugger.com to say nice things about a brand known primarily for chainsaws? Relationships and a good plan.

    Thank you to Roger Phelps for sharing the story of STIHL and how the company has made the connection between its strategic communications goals and cause marketing opportunities

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    Best advice from his talk: “Don’t try to fake it.”

    Learn more about the STIHL Tour des TREES at http://stihltourdestrees.org/ .

    Also recommend watching Simon Sinek’s TED Talk on “Why”. https://www.youtube.com/watch?v=IPYeCltXpxw

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