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    Spotlight: Shelby (Frank) Dell

    Years in the industry: 15

    Current employer: On Point Communications

    What is the biggest communications challenge you've ever faced on the job, and how did your solve it?
    During my last year at the American Diabetes Association, I had to make the hard decision to cancel our annual Step Out: Walk to Stop Diabetes event due to an impeding hurricane. It was a hard message to relay to more than 1200 participants, as well as volunteers and sponsors that have been working hard on this event throughout the year. We took the event "online" and encouraged virtual participation and support and celebrated with a smaller indoor party later in the month.

    What is the most important communications lesson you've ever learned?
    Be sure to take advantage of all your communication channels and mediums. There's so much diversity across platforms that there's no one sure way to reach a specific audience.

    What one piece of advice would you give new communicators?
    Get involved with groups like PRSA to build your network with your peers. You can study online manuals and read all the books, but the best advice you'll receive is from those who have been in your shoes.

    When you're not working, where might we find you?
    Riding bikes at the beach, hiking in the mountains, attending local festivals and events or spending time with family and friends

    What's your favorite place you've ever traveled?
    I just got back from my honeymoon in Barbados a week or two before the coronavirus lock-down so I'd have to say this one currently wins the cake!

    What's the greatest benefit you've gotten from being a PRSA member?
    The personal and professional relationships I've gained through networking

    What are you reading? Listening to? Watching?
    My Spotify playlist is all over the place; I like a wide variety of music.

    How can we find you on social media?
    I'm on Twitter: @sfrank1021 and @OnPointTransPR (company Twitter)

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