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    A round of applause, please

    The Hampton Roads chapter of the Public Relations Society of America (PRSA) received the first-place PRServing America™ award, national recognition for its 2013 community service project, at the PRSA 2013 International Conference in Philadelphia on Oct. 26.

    Instead of picking up shovels or painting a local non-profit facility, public relations professionals volunteered to share their expertise and talent to assist a community organization with its public relations efforts for the United Way of South Hampton Roads’ Day of Caring.

    The project involved 19 members of PRSA Hampton Roads volunteering to provide free marketing and communications advice to 16 local nonprofits. It was the first time the United Way‘s Day of Caring  partnered with professionals to provide “intellectual capital,” rather than manual labor, to the local organizations it supports, according to Pam Smith-Rodden, Vice President of Communications for the United Way of South Hampton Roads.

     

    Co-sponsored by HGTV and the DIY Network, PRServing America™ is a program that recognizes and rewards PRSA chapters for their pro-bono efforts to strengthen and preserve the communities in which they work.

    “Our members truly enjoyed working with local nonprofits on their communications strategies during Day of Caring,” said Mary Prier, the PRSA Hampton Roads Chapter president. “It was a meaningful experience for everyone involved, and we were thrilled to learn that our efforts would be recognized at the national level.”

     

    “The public relations community is regularly involved in awareness campaigns for charitable organizations, but because these roles are often pro-bono and behind the scenes, we rarely hear about these valuable contributions,” said Mickey G. Nall, APR, Fellow PRSA, PRSA 2013 chair and CEO. “PRSA is proud of the positive, inspired assistance our members and chapters give to their communities, and PRServing America™ is our way of highlighting these efforts.”

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