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    Virginia Beach Public Library capitalized on the buzz surrounding Netflix’s “Tidying Up with Marie Kondo” to insert the library into social media conversations about decluttering and how many books a person should keep. The meme (about how a library card “sparks joy” and gives the ability to have “as many books as you want” - including Marie Kondo’s) generated more than 2,200 engagements and reach of nearly 18,000 on Facebook alone – about nine times the reach of a typical VBPL post. See it here.

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