Five Tips for Creating an Award-Winning Pinnacles Entry

    The Pinnacle Awards deadline is right around the corner, so now is the time to get your entry application in tip-top shape for submitting. Here are a few tips to help you craft an award-winning entry.

    1. Review the entry guidelines and follow the instructions.
      It is important to follow the instructions found in the entry guidelines. While you need to be brief in your summary to account for the page limit, back up your information with supporting materials that match the sections of the entry (research, planning, implementation, evaluation).
    2. Review the judging criteria.
      If available, review the judging criteria so that you can make sure your application covers what will be judged. For the Pinnacle Awards, you can find the new judging criteria on the entry details page.
    3. Include the types of research you did.
      Be sure to include the type of research you did and use your supporting materials to expand further on that research as needed. Primary research is research you conducted and secondary research is research others conducted.
    4. Make sure you include SMART objectives in your entry.
      SMART objectives are:
      For SMART objective examples and other helpful tips, check out this guide for developing an awards program presented by Vincent Rhodes, APR, from Eastern Virginia Medical School.
    5. Have someone proofread your application.
      By now, you have stared at the computer screen for too long! Take a break and let someone else proofread your work. Be sure to allocate enough time for this step. The best proofreader would be someone who is unfamiliar with the program/tactic. Ask them if it is easy to understand and compelling. Be sure to have them check for grammatical and spelling errors.


    Tips for Preparing Your Silver Anvil Entry; Pauline Draper-Watts, executive vice president of Edelman Intelligence.

    Reach the Pinnacle-Tips for Entering Awards Programs; Vincent Rhodes, APR, chief communications and marketing officer for Eastern Virginia Medical School.

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