A Student’s Perspective on PRSA ICON 2020

    A Student’s Perspective on PRSA ICON 2020

    by PRSSA Member Emma Hummer

    As a current executive board member and former President of PRSSA ODU, I have enormous respect for the people and organizations that plan such large-scale conferences as ICON. I was able to attend the PRSA International conference in San Diego, CA in 2019 and had the most enriching experience. I was excited to be able to attend again in Nashville, TN this time around and learn from all of the incredible speakers and networking opportunities.

    Unfortunately, due to the COVID-19 pandemic, the conference was unable to be produced in person and had to be converted to an online event. My momentary disappointment was quickly replaced with excitement and curiosity of what a virtual conference would look like and what it would entail. I was absolutely blown away by how fantastic this conference turned out.

    On the first day of the conference, I logged on and was amazed at the visuals I saw. It was as if I were experiencing Nashville right through my computer screen. I attended as many sessions as I could, trying to soak up every last ounce of this experience. Despite not being able to interact in person, the opportunities for networking were plentiful with PRSA and PRSSA members exchanging LinkedIn profiles left and right.

    The session I attended that had the greatest impact on me was, “Building Partnerships to Fight Misinformation” by Ellyn Pollack. Ms. Pollack spoke on the importance of the truth and making sure that the truth always prevailed. I learned a lot from hearing her speak and connected with her on LinkedIn afterwards too.

    Overall, I could not have asked for a better conference experience despite all of the unusual circumstances. I would like to thank the members of PRSA for keeping this tradition and conference alive.


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