Chapter Awards Program

    2018 Pinnacle Awards
    Entry Submission Starts July 1, 2018

    Join the Awards committee and Vincent Rhodes, APR on Thursday, April 26 for a FREE workshop on submitting entries for the 2018 Pinnacle Awards. Additional details about the revamped program will be shared as well.

    Each year, the Pinnacle Awards recognize the best public relations programs and tactics in the Hampton Roads region. There are two main categories in the Pinnacle competition: Public Relations Programs and Public Relations Tactics.

    In addition to Programs and Tactics, there are three individual awards to honor members of PRSA Hampton Roads for their professional achievements in public relations – Rising Star, Member of the Year and the P. Lee Starkey Pinnacle in Public Relations.

    We also have a Best in Show award for the submission that receives the highest score for the student category and for all the other entries.

    **NEW FOR 2018**

    • We now have a student submission category for all Programs and Tactics! There is no cost for a student to submit an entry.
    • We have done away with the $4,999 and under and $5,000 and above categories for submissions.
    • We have a new Program category called “Programs on a Shoestring Budget ($5000 and below).”
    • Entries that meet specific scoring levels will earn the Pinnacles Merit Award or the Pinnacles Excellence Award.
    • The executive summary for an entry can be up to two pages.


    Submissions & Fees

    Tactics and Program entries must have been produced or conducted primarily between January 2017 - June 2018. Entries may be submitted for more than one category; however, there is an entry fee for each submission. 

    •            $50 for members
    •            $80 for non-members
    •            $25 late fee after Friday, September 7, 2018
    •            No fee for individual award nominations
    •            No fees for student submissions

    All entries must be submitted online and received by 11:59 p.m. on Friday, September 14, 2018.


    The 2018 PRSA Hampton Roads Pinnacle Tactics and Programs will be judged by the New York Capital Region chapter.

    The PRSA Hampton Roads Individual Pinnacle Awards will be judged by a panel of past P. Lee Starkey Pinnacle in Public Relations winners.

    If you have any questions, please contact Lori Sharp, Pinnacle Awards Chair, at lori_sharp@bshsi.org.